About
For 10+ years I've built B2C mobile products in sports, media, and betting; most of it connecting media apps to the sportsbooks they grew. I led product for theScore and the media-to-betting ecosystem for over 5 years, through its $2B acquisition by PENN, driving 4M+ MAU, 1M+ linked accounts, and $40M+ in annual ad revenue. As VP, I took on the ESPN BET and theScore BET apps. I work cross-functionally by default and care most about getting everyone pointed at the same goal.
Lately, I've been heads down building with AI tools, figuring out where they genuinely make products and teams better and where they still fall short.
Highlights · theScore & PENN
- 4M+
- Monthly active users
- $40M+
- Annual ad revenue
- 1M+
- Linked accounts
- 15+
- Product managers led
What I'm looking for
- A senior product role, either leadership (Dir. of Product, Group PM, or VP at a smaller org) or senior IC (Principal / Staff PM), where I shape vision and strategy, not just execute.
- A team that runs at ambiguous 0→1 and 1→n problems together.
- A place that measures success by impact on users and the business, not by what shipped.
- An organization looking to AI to improve how it works, not just what it builds.
- Open to new industries and product types. The operating model travels.
Experience
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PENN Entertainment & theScore
Sep 2021 – Jul 2025
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VP of Product Management
Apr 2024 – Jul 2025
Owned product strategy and roadmap for ESPN BET and the broader PENN ↔ ESPN ecosystem. The connective layer between PENN execs, ESPN, and delivery teams. Org of 15+ PMs.
- Shipped the ESPN BET ↔ ESPN ↔ ESPN Fantasy integration (odds/content linking, linked accounts for personalization, joint marketing). 20%+ of active ESPN BET users linked accounts across the ecosystem.
- Advanced live-betting personalization on theScore via bet tracking and live game visualizations.
- Grew SEO and acquisition funnels through ESPN BET marketing sites.
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Sr. Director of Product Management (prev. Director), Media & Ecosystem
Sep 2021 – Apr 2024
Led product for theScore and the PENN media-to-betting ecosystem through the Ontario launch and U.S. expansion. Owned vision, multi-quarter roadmap, and org design. Org of 10+ PMs.
- Ontario launch of theScore BET: 70%+ of patrons came from theScore; the ecosystem cohort drove ~80% of GGR and 70%+ of handle in year one.
- Core app investments: Android rebuild (~50% faster delivery), Tennis redesign, community upgrades.
- Launched desktop sportsbook for both Barstool and theScore BET; grew ad monetization with video units.
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theScore
Aug 2014 – Aug 2021
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Lead Product Manager, Media & Ecosystem
Sep 2019 – Aug 2021
First move into people leadership. Owned the growth pillar connecting theScore and theScore BET. Set strategy, hired and coached PMs.
- Helped scale the ecosystem through theScore's $186M IPO and $2B acquisition by PENN.
- Shipped an embedded betslip and 'My Bet' section to close the loop across browsing, conversion, and post-bet tracking.
- Led the largest data migration in company history (90%+ of ingestion moved from Stats Perform to Sportradar); held 4M+ MAU; supported $40M+ in annual ad revenue.
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Senior Product Manager, Sports & Sportsbook
Aug 2017 – Aug 2019
Led end-to-end product work (discovery through launch) that pushed theScore into sports betting.
- Led go-to-market for theScore BET on iOS in New Jersey (2019): betslip UX, GeoComply, DGE regulatory submissions, account linking.
- Pioneered “Bet Mode”, the first media-to-betting experience in the app.
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Product Manager, Sports & Content
Aug 2014 – Aug 2017
Drove engagement and retention for theScore's 4M+ MAU sports app through discovery, experimentation, and shipping.
- Led the redesign from menu-based to tab-based navigation.
- Shipped rich notifications, home-screen widgets, and Apple Watch integrations; launched Golf, NCAA Basketball, and Baseball modules.
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Deloitte Consulting
Aug 2009 – Aug 2014
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Senior Consultant (prev. Consultant, Business Technology Analyst)
Aug 2009 – Aug 2014
Analytics and BI delivery for enterprise clients (Rogers, Scotiabank, GTAA) across discovery, build, and rollout.
- Led integration testing for an enterprise data mart consolidating 112 source systems for liquidity reporting.
- Ran delivery for an Oracle BI solution generating $52M+ in annual invoicing.
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Education
- Master's, Cognitive Science · The University of Edinburgh (2007–2008)
- Bachelor's, Cognitive Science · Queen's University (2003–2007)
Focus areas
- Product Strategy
- Roadmapping
- Team Leadership
- Growth & Retention
- Monetization
- Integrations & Ecosystems
- Experimentation
- AI / LLM
- Data Integrations & Migrations
- Mobile
- Content Management Systems
Projects
Things I've built. Each links to a short case study including the problem, what I built, the stack, and how I measure success.
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Next on Wembley
Live (Private)An all-in-one TV show tracker and AI recommender that settles "what should we watch tonight?" for a two-person household.
- Next.js 16
- React 19
- Server Actions
- Prisma
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Field Guides
LiveConsolidating scattered, multi-source information into one clean, interlinked, trustworthy reference.
- Claude
- Obsidian / Markdown
- Wikilink graph
- Automated link verification
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Lingo Lab
LiveA slang-translator "app" I built in an hour, and what survived when I had AI rebuild it from a 600-line spec.
- Lovable
- Claude
- TanStack Start
- React
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Have a product problem worth prototyping?
Let's talk.
Get in touch
Contact
Open to senior product roles. The fastest way to reach me is email or LinkedIn.