Regulars
Campaigns built to drive your customers to being regulars.
New regulars this month12 ▲ 4
vs 8 in July
Repeat revenue share46%
of direct sales from 2nd+ orders
Loyalty members1,847
77% of all guests · reachable by campaign
Campaigns by guest stage
· select a stage3 awaiting review542 guests active in the last 90 days · of 1,847 reachable loyalty members · 2,410 guests all-time
Results
· past campaigns, each measured against a random holdout| Campaign | Stage targeted | Sent | Returned vs holdout | Cost | |
|---|---|---|---|---|---|
| Points-expiry win-backJuly · email + SMS | Slipping | 18045 held out | 24% vs 15%+7 regulars vs holdout | $6.40per regular, in points | Worked |
| Second-visit pushJune · email + SMS + push | First-timers | 14230 held out | 31% vs 22%+9 regulars vs holdout | $4.10per regular, in points | Worked This month's version for the 61 first-timers is awaiting review above |
| 10% off storewideMay · email blast | All guests | 61060 held out | 19% vs 18%no measurable lift | $118in discounts | Retired Not recommended to rerun |
Guests who returned in the holdout group would have come back without a campaign, so they and their revenue are not counted in lift.